Nothing launching its sub brand- CMF, new smartwatches and earphones coming

CMF by Nothing: Nothing has announced the launch of a new sub-brand — CMF. OnePlus co founder Carl Pie, is aiming to reach more consumers and will provide access to more affordable devices, starting with a smartwatch and a pair of earphones. The announcement comes a month after the company unveiled its second smartphone, the Nothing Phone 2, that is powered by a Snapdragon 8+ Gen 1 processor and features a reworked version of its unique Glyph Interface.

In a community update posted on YouTube, Carl Pei announced the launch of CMF by Nothing, a sub-brand that is aimed at “making a new range of products that make better design in budget”. Stating that the value segment doesn’t have a lot of devices to “get excited about”, Pei says that the sub-brand will have a design-led organisation like Nothing, but doesn’t mention whether CMF devices will feature Nothing’s unique transparent design.



According to Pei, Nothing will continue to create premium, designed products that feature the latest technology, while CMF by Nothing will make devices that are accessibly priced, to get more users to access Nothing’s ecosystem.

The announcement of the CMF by Nothing sub-brand comes a month after the company announced the launch of the Nothing Phone 2, a smartphone with notable upgrades over its first-generation handset. The phone is powered by last year’s flagship-grade Snapdragon 8+ Gen 1 SoC and features a 50-megapixel dual rear camera setup. It also sports a redesigned version of the LED-based Glyph Interface on the rear panel that has been updated with support for displaying progress bars from third party apps.

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